|
Pre-movie advertisement films are highly effective method of advertising using all the impact that sight, sound and motion can deliver. No other media can deliver a larger than life audio-visual experience in a captive environment targeted to a highly receptive audience. For this reason alone, ad-film screening garners recall percentages as high as 75-80%.
These spots may vary from 20 seconds to a-minute executions that are placed on the screen with surround sound. These spots are delivered to our customers before the movie. However, requirements can be customised by making available the interval period additionally.
To capture the audience attention advertisement slides are placed on screen during the interval. As interval provides a necessary relief in the middle of a lengthy movie it is an ideal time to offer a different on-screen experience through the slides rather than keeping the screen blank. Thanks to our digital projection facility, Priya Cinema, Star Theatre and Gitanjali Cultural Complex can screen full-screen digital slides enabling an advertiser to pack in a lot more information at a nominal premium. We do run regular slides (common in single screen theatres) also.
• Each slide is displayed approximately for 8-10 seconds.
• Ideally suited for local advertising within the catchment area. This includes national and international brands having presence in that area.
• Cost-effective medium.
Advertisers may do interior and exterior branding/ advertising and promotions with standees, front lit and backlit display boards, product stands etc.
Check out our range of advertising sites:
(Images and captions in separate file)
The back of a seat can carry branding (Re: Picture) as an in-auditorium option in the off-screen advertising space. To target the audience in a relaxed and receptive frame of mind this can be an effective way for brand recall.
To catch consumers in a captive environment while they are waiting to get into the auditorium, or during the interval, the advertiser can put up a kiosk and promote its product innovatively. One can tie-up for a contest that will make consumers comes back to the kiosk, thereby increasing the chance of brand recall. Possibilities include sampling (dry and wet) and databasing. Vantage locations can be taken up for advertising both inside and outside the theatre halls.
For further details contact:
Debdatta Sinha- 9831255434
Tamal Ghosh - 9231307278
Or call Priya Entertainments Pvt. Ltd. head office at 03324653226.
|
